The future of snow sports tourism in Australia depends on several factors, including climate change, infrastructure development, marketing efforts, and evolving consumer preferences. Here are some of my key considerations for the future of snow sports tourism in Australia:

Climate Change: One of the most significant challenges facing snow sports in Australia. We know the problem, we know the solution.

Infrastructure Development: Continued investment in ski resort infrastructure, including new lifts, accommodations, and amenities, can enhance the attractiveness of Australian snowfields. Improved facilities can attract more tourists and cater to a broader range of visitors, from beginners to experienced skiers and snowboarders.

Government Support: Government support and policies that promote tourism and winter sports can play a significant role in the industry's growth. Investments in transportation infrastructure, such as roads and airports, can make these destinations more accessible. Who's lobbying the government?

Community Engagement: Engaging with your local communities and indigenous groups can foster positive relationships and enhance the overall tourism experience. Collaboration with these communities can also provide unique cultural experiences for visitors.

Diversification of Activities: To attract a wider audience, ski resorts may diversify their offerings beyond traditional skiing and snowboarding. This can include activities such as snowshoeing, snowmobiling, snow tubing, and après-ski events. These options can make snow destinations more appealing to families and non-skiers.

Marketing and Promotion: Effective marketing and promotion efforts are crucial for attracting domestic and international tourists. Collaborative marketing campaigns and partnerships with airlines, travel agencies, and tourism boards can help raise awareness of Australian snow sports destinations. But, most importantly the art of digital storytelling promotion. Let's allow people buy into "the vibe"