Tap 2 Ride
Client:
NOV, 2023
Date:
MOUNTAIN REVOLUTION
In 2023, BMP undertook a ground breaking project to revolutionise the snow sports experience by developing a cutting-edge digital app for snow ski resorts. The objective was to enhance customer satisfaction by addressing key concerns related to congestion, safety, and providing valuable real-time information for an unparalleled on-mountain experience.
Tap 2 Ride
Client
App Design, Branding, UI/UX Design
Services:
Revolutionising interactions with ski fields
The Challenges
Congestion Management: Snow ski resorts often face challenges related to congestion on popular slopes, impacting the overall skiing or snowboarding experience for visitors.
Litigation Management: The need to minimise out-of-bounds incidents and mitigate potential litigation risks due to skiers venturing into unsafe areas.
Mountain Safety: Ensuring the safety of visitors by providing tools and information to navigate avalanches, a common concern in snow-covered mountainous regions.
Our Strategy
Live Mapping for Congestion Management: BMP’s digital app incorporated live mapping features that provided real-time information on slope congestion. Users could access dynamic maps displaying crowded areas, helping them make informed decisions about where to ski and when.
Out-of-Bounds Warnings for Litigation Management: The app included built-in out-of-bounds warnings to address litigation concerns. Geofencing technology was utilised to alert users when nearing restricted or dangerous areas, minimising the risk of accidents and potential legal issues.
Avalanche Search Beacons for Mountain Safety: Recognising the importance of on-mountain safety, the app integrated avalanche search beacons. In the event of an avalanche, users could activate the search beacon feature to send distress signals, aiding rescue teams in locating and assisting those in need.
User-Friendly Interface: BMP focused on creating an intuitive and user-friendly interface, ensuring that even novice users could easily navigate the app. This included features such as customisable preferences, real-time weather updates, and emergency contact integration.
Integration with Resort Services: The app seamlessly integrates with resort services, allowing users to access information on lift statuses, ski school schedules, and resort amenities. This comprehensive approach aimed to enhance the overall experience beyond safety features.
The Results
Congestion Reduction and Enhanced Experience: The live mapping feature will reduce congestion on popular slopes, improving the overall skiing and snowboarding experience for visitors. Users could make informed decisions about where to ski based on real-time data.
Litigation Risk Mitigation: The built-in out-of-bounds warnings will reduce the number of incidents involving skiers venturing into unsafe areas, thereby mitigating litigation risks for the resort.
Improved Mountain Safety: The inclusion of avalanche search beacons will enhance on-mountain safety. In emergencies, users will have a reliable tool to alert rescue teams, accelerating response times and improving the chances of a successful rescue.
High User Adoption and Satisfaction: The user-friendly interface and comprehensive features will improve user adoption rates. Testing shows skiers and snowboarders expressed satisfaction with the app’s functionality, contributing to positive reviews and increased customer loyalty.
BMP's innovative digital app successfully transformed the snow sports experience by addressing key challenges faced by ski resorts. By providing real-time information on congestion, implementing litigation risk mitigation measures, and enhancing on-mountain safety with avalanche search beacons, the app significantly increased customer satisfaction. This case study demonstrates BMP's ability to leverage technology for the betterment of recreational activities, ensuring a safer and more enjoyable experience for snow sports enthusiasts at ski resorts.